These Terms of Service ("Terms") form an agreement between SETUKRIT CODE CRAFTER Pvt. Ltd. ("SETUKRIT", "we", "us") and the person or organisation that accesses or uses SETUKRIT SANDESH (the "Service"). By creating an account, connecting a business service or using the Service, you agree to these Terms on behalf of yourself and, where applicable, the organisation you represent. If you do not agree, do not use the Service.
1. Eligibility and workspace accounts
You must be legally capable of entering into a binding agreement and authorised to act for the business associated with your workspace. You must provide accurate registration and business information, keep it updated, protect your login credentials and ensure that each team member uses an appropriately authorised account. You are responsible for activity performed through your workspace and for promptly notifying us of suspected account compromise.
2. The Service
Subject to these Terms and the features enabled for your account, the Service may provide:
- WhatsApp Business account and phone-number connection management;
- shared inbox, conversations, human-agent handling and message status visibility;
- contact management, categories, consent and opt-out records;
- message templates, template synchronisation and approved-template workflows;
- campaign creation, audience selection, broadcasting and campaign reporting;
- automation rules, chatbot builders, AI assistants and AI agents;
- catalogue, forms, webviews, links and QR-based customer entry points;
- advertising, click tracking, reports and analytics capabilities; and
- supported integrations, APIs and webhooks, including commerce, payment and customer-engagement services.
We may add, modify, suspend or discontinue features to maintain, improve or secure the Service, subject to applicable law and any specific written commitments we have made to you.
3. WhatsApp and third-party platform rules
Use of WhatsApp Business Platform is also subject to Meta's terms, policies, technical requirements, account eligibility checks, message-template review, pricing and enforcement decisions. You must maintain the required Meta business assets, permissions, payment arrangements and account standing. SETUKRIT does not control Meta and cannot guarantee account approval, message delivery, template approval, uninterrupted access or any particular Meta decision.
Third-party services such as Shopify, Razorpay, WebEngage, LeadSquared, Integrately, hosting providers and AI services are governed by their own terms and privacy policies. You are responsible for reviewing those terms and authorising the data exchange you configure. We are not responsible for third-party products, outages, decisions, fees or changes outside our reasonable control.
4. Messaging consent and acceptable use
You are solely responsible for the content, timing, recipients and legal basis of communications sent through your workspace. You must:
- message only people you are legally permitted to contact and obtain any required opt-in or consent;
- honour opt-outs, suppression lists, blocks and applicable communication preferences;
- use approved templates where required and follow applicable WhatsApp messaging windows and rules;
- identify your business accurately and avoid misleading, deceptive, harassing, threatening or unlawful content;
- comply with privacy, consumer protection, advertising, anti-spam and other applicable laws;
- not send unsolicited bulk messages, spam, malware, phishing attempts or prohibited content; and
- maintain evidence of consent and appropriate records for your campaigns and contacts.
We may restrict or suspend messaging functionality where we reasonably believe that activity creates legal, security, platform-policy or reputational risk.
5. AI and automation
AI-generated content, chatbot replies and automated actions may be incomplete, inaccurate or unsuitable for a particular situation. You must review and supervise AI outputs, configure appropriate escalation to human agents, test automation flows and ensure that automated messages comply with law and third-party policies. Do not use the Service to make decisions that require human judgement without appropriate review, or to process sensitive information in ways that are not authorised.
6. Customer data and permissions
You retain your rights in data and content that you submit to the Service ("Customer Data"). You grant SETUKRIT a limited, non-exclusive permission to host, process, transmit, display and otherwise use Customer Data only as reasonably necessary to provide, secure, support and improve the Service, comply with law and carry out your configured instructions. You represent that you have all rights, notices, permissions and consents required for Customer Data and your instructions to us.
7. Fees, subscriptions and payments
Paid features, usage charges, subscription terms, taxes, billing cycles and refund conditions will be shown in the applicable order, plan or billing interface or otherwise agreed in writing. Unless expressly stated otherwise, third-party charges (including Meta messaging charges, payment-provider fees, hosting or integration fees) may be payable separately by you. You authorise the applicable payment provider to process transactions you initiate. We may restrict paid features for overdue or failed payments after any notice required by law or the applicable plan.
8. Intellectual property
The Service, its software, design, branding, documentation and underlying technology are owned by or licensed to SETUKRIT and are protected by applicable intellectual-property laws. We grant you a limited, revocable, non-transferable right to use the Service for your internal business purposes during the period your account is authorised. You may not copy, resell, reverse engineer, decompile, scrape, interfere with or create derivative works of the Service except where such restriction is prohibited by law.
9. Prohibited conduct
You must not use the Service to violate law or third-party rights; access another workspace without permission; bypass security or usage limits; probe or disrupt systems; upload malicious code; misrepresent identity; interfere with other users; or use the Service for fraud, scams, unlawful surveillance, harassment or distribution of prohibited material.
10. Availability, support and changes
We aim to keep the Service operational but do not promise uninterrupted or error-free availability unless a separate written service-level agreement says otherwise. Maintenance, network failures, provider outages, Meta restrictions and events beyond our control may affect the Service. Support channels and response commitments, if any, are those stated in your applicable plan or written agreement.
11. Suspension and termination
You may stop using the Service and request workspace closure through the available account or support process. We may suspend or terminate access if you materially breach these Terms, fail to pay amounts due, create security or legal risk, misuse the Service or if a third-party provider or law requires us to do so. Where reasonably practicable, we will provide notice and an opportunity to address the issue. On termination, your right to use the Service ends. Data handling after closure is described in our Privacy PolicyUser Data Deletion and may be subject to legal retention requirements.
12. Disclaimers
To the maximum extent permitted by law, the Service is provided on an "as available" basis. We do not warrant that the Service will meet every business requirement, that messages will be delivered, that third-party integrations will remain available, or that AI outputs will be accurate or suitable. Nothing in these Terms excludes a warranty or right that cannot lawfully be excluded.
13. Limitation of liability
To the maximum extent permitted by applicable law, SETUKRIT will not be liable for indirect, incidental, special, exemplary or consequential losses, loss of profits, revenue, goodwill, anticipated savings, business opportunity or data arising from use of the Service. To the extent liability may be limited, SETUKRIT's aggregate liability for claims relating to the Service will not exceed the fees paid by you to SETUKRIT for the Service during the three months immediately preceding the event giving rise to the claim. This clause does not limit liability that cannot legally be limited, including liability for fraud or wilful misconduct where applicable.
14. Indemnity
You agree, to the extent permitted by law, to indemnify and hold SETUKRIT and its personnel harmless from third-party claims, losses and reasonable costs arising from your Customer Data, your messages or campaigns, your failure to obtain required consent, your breach of law or third-party policies, or your violation of these Terms.
15. Changes to these Terms
We may update these Terms to reflect changes in the Service, law or business operations. We will post the revised Terms on this page and update the date above. Where required, we will provide additional notice. Continued use after revised Terms take effect constitutes acceptance to the extent permitted by law.
16. Governing law and disputes
These Terms are governed by the laws of India, without prejudice to mandatory consumer or other protections that apply. Subject to applicable law, courts having competent jurisdiction in Agra, Uttar Pradesh, India will have jurisdiction over disputes arising from these Terms.
17. Contact
Questions about these Terms may be sent to contact@setukrit.in.